Demand Gen video enhancements can create additional vertical, square, or shorter versions from eligible source videos, and the setting may be enabled by default. Automation can expand format coverage, but the advertiser remains responsible for the resulting message, brand treatment, rights, landing-page match, and performance review.
VISUAL LESSON
What you will learn
- 01Identify what video enhancements can create.
- 02Review outputs for meaning, accessibility, and rights.
- 03Choose an evidence-based keep or opt-out decision.
ILLUSTRATIVE WORKED EXAMPLE
Review an illustrative enhancement batch
PRACTICAL INTERFACE MAP
Move from setting discovery to documented decision
Open the video ad, locate video enhancements, and capture whether the option is on before editing.
Check crop, duration, sequence, text, captions, audio, people, product, price, disclosure, CTA, and landing-page match.
Approve acceptable versions, upload intentional alternatives where needed, or disable the setting and verify the published state.
STEP-BY-STEP LESSON
Source video → generated variants → review gate → keep or opt out
THE LEAD ATLAS METHOD
Lead Atlas Data offers campaign-specific business-contact research by category, geography, and market while the advertiser separately reviews every enhanced video version used in Demand Gen.See how custom list research works ↗Document the source creative
Save the source video ID, file, aspect ratio, duration, script, frames, captions, audio, licenses, talent and location permissions, claims, disclosures, CTA, landing page, approval, and current enhancement state.
Mark elements that must never be cropped or reordered, such as product demonstration, legal text, price conditions, safety steps, branded packaging, speaker identity, or a disclosure that qualifies the promise.
Understand the generated possibilities
Review Google's current description of vertical, square, and shorter enhancements and the eligibility shown in the account. A generated asset is a derivative of the source, not evidence that every creative requirement has been satisfied.
Do not assume the enhancement will exist for every video or serve evenly. Preserve the actual assets and settings visible for this ad at this time.
Run a frame-by-frame review
Check beginning, middle, end, focal subject, text, captions, logo clearance, product use, scene order, audio, silence, CTA, disclaimers, price, and destination match. Watch once with sound and once muted on a phone-sized screen.
Reject a version if cropping, shortening, or reframing changes the offer, removes context, creates an unsupported implication, harms accessibility, exposes restricted material, or falls outside the licensed use.
Choose keep, replace, or opt out
Keep acceptable enhancements when they add useful coverage. Upload an intentional vertical, square, or short version when editorial control matters. Turn the option off at the supported ad setting when the risk or review burden outweighs the benefit.
After saving, reopen the ad and confirm the state. Capture who made the decision, why, which source and outputs were reviewed, and what future edits require a new review.
Measure by useful creative breakdown
Use available asset and format reporting to compare delivery, engagement, qualified actions, value, and downstream quality while accounting for audience and inventory differences. Do not call an auto-generated version causal from an uncontrolled comparison.
Deliverable: source-asset package, rights and accessibility record, enhancement-state capture, variant review sheet, rejected-output reasons, keep-replace-opt-out decision, published verification, format report, monitoring owner, and next review date.
THE TAKEAWAY
Treat generated versions as new creative: preserve the source, inspect every available output, disable enhancements when edits could change meaning or rights, and measure formats separately.OFFICIAL REFERENCES