If Meta crops your creative badly or rejects it for a placement, the asset does not match the selected placement's format or safe area. Use the placement preview, then upload a version designed for that format instead of forcing one image everywhere.
Check the exact status first
At the Ad level, open Preview and review each placement. Look for cut-off text, blocked call-to-action areas, or an unsupported aspect ratio.
Fix it in Meta Ads Manager
Follow these steps in order. If a setting is locked, stop and check the account role or asset ownership before rebuilding the campaign.
- Open the placement preview for Feed, Stories, and Reels.
- Identify the placement with the crop or format warning.
- Upload a placement-specific image or video with the right aspect ratio.
- Move important text and logos away from screen edges.
- Remove only placements your business does not need if you cannot create a suitable asset.
Verify before changing the campaign again
Use a fresh status check after saving. Avoid raising the budget, changing the audience, and replacing the creative until the original issue has cleared.
- Preview every active placement before publishing.
- Check legibility on a mobile-sized preview.
- Keep source files in separate feed and vertical-video versions.
THE TAKEAWAY
Fix the stated error first, then change only one campaign variable at a time so you can see what actually resolved it.