A TikTok ad marked Under review is not delivering while TikTok evaluates it. The best first action is to read the status and wait for the review result; editing the ad can start a new review.
Check the exact status first
Open the ad list and inspect the status detail at campaign, ad group, and ad level. Also check whether the account or ad group is under review, not only the creative.
Fix it in TikTok Ads Manager
Follow these steps in order. If a setting is locked, stop and check the account role or asset ownership before rebuilding the campaign.
- Confirm the campaign schedule has already started.
- Open the status detail and note whether the ad, ad group, or account is under review.
- Avoid editing the asset, target, or destination until the review completes unless you find a clear compliance error.
- Check that the destination and identity remain accessible while you wait.
- If the status provides a support or appeal route after an unusual delay, use that route with the campaign details.
Verify before changing the campaign again
Use a fresh status check after saving. Avoid raising the budget, changing the audience, and replacing the creative until the original issue has cleared.
- Confirm the status changes to active or rejected before making a new decision.
- Check whether a recent edit restarted review.
- Do not count pending days as delivery days.
THE TAKEAWAY
Fix the stated error first, then change only one campaign variable at a time so you can see what actually resolved it.