If the TikTok identity you need is not available in an ad, the account may not be linked to the Business Center, you may lack permission, or the campaign is set up for a different identity type. Check the ownership path first.
Check the exact status first
At the Ad level, inspect the Identity option and then compare it with the TikTok account assets available in Business Center.
Fix it in TikTok Ads Manager
Follow these steps in order. If a setting is locked, stop and check the account role or asset ownership before rebuilding the campaign.
- Confirm the TikTok account is linked to the correct Business Center.
- Check that your user has access to both the ad account and TikTok account asset.
- Choose the identity type that matches the campaign, such as a linked account or an authorized Spark post.
- Reconnect the TikTok account if its authorization has expired.
- Refresh the ad editor and select the identity again.
Verify before changing the campaign again
Use a fresh status check after saving. Avoid raising the budget, changing the audience, and replacing the creative until the original issue has cleared.
- Confirm the account name and post preview are correct.
- Check that the identity is available for the selected placement.
- Keep ownership and authorization with the real brand or creator account.
THE TAKEAWAY
Fix the stated error first, then change only one campaign variable at a time so you can see what actually resolved it.