A YouTube video may be ineligible for promotion because of its privacy setting, policy status, content restrictions, or an account-level requirement. Start with the video visibility and the exact message in Promote.
Check the exact status first
Open the video in YouTube Studio and then open the promotion setup. Check visibility, restrictions, and the status message shown for the promotion.
Fix it in YouTube Studio Promote
Follow these steps in order. If a setting is locked, stop and check the account role or asset ownership before rebuilding the campaign.
- Set the video to Public or Unlisted; private videos cannot be promoted.
- Review the video's restrictions and any policy or copyright notices.
- Check that the promotion's headline and description meet editorial requirements.
- Complete advertiser verification if YouTube or Google Ads requests it.
- Choose a different eligible video only if the original cannot be corrected.
Verify before changing the campaign again
Use a fresh status check after saving. Avoid raising the budget, changing the audience, and replacing the creative until the original issue has cleared.
- Confirm the video can be selected in Promote.
- Check that the promotion returns to review.
- Keep a record of the restriction that affected the original video.
THE TAKEAWAY
Fix the stated error first, then change only one campaign variable at a time so you can see what actually resolved it.