Choose Fast Search or Rich Search in Business Atlas

Compare the current field sets

Fast Search is described in the current app as a quick email list with the essentials: business name, location, email, and phone when found. It is designed for a compact discovery job where the reviewer does not need a full account profile inside the app.

Rich Search performs deeper research and can return business name, address, phone, email, website, and an AI-generated description. These extra fields can support website review, account qualification, list segmentation, and a more informed first message.

Understand the credit tradeoff

The current app describes Fast Search as using one credit per returned contact and Rich Search as using two. Confirm the displayed cost before every search because plan and product details can change after this lesson is published.

A higher credit cost is worthwhile only if the extra fields save meaningful review time or improve a real decision. If the campaign will open every website manually anyway, the Rich record may help; if the task is simply to build a phone-first call list, Fast may be sufficient.

Use Fast Search for focused contact discovery

Choose Fast when the business category and geography already provide enough context, when the next step is a simple contact review, or when you are testing whether a category returns relevant businesses before investing in deeper research.

Fast does not mean careless. Review the business identity, location, and available contact path before using the record. A missing email or phone can reflect the source, while a found detail can still be outdated.

• Small category test
• Compact call or email preparation list
• Known market with a simple fit rule
• First pass before deeper manual research

Use Rich Search when context changes the message

Choose Rich when the reviewer needs to inspect a website, compare locations, understand what the business does, or prepare outreach that references a real and relevant public fact. The address and AI overview can also help separate businesses with similar names.

Treat the AI-generated description as a research aid, not a verified statement. Open the website and confirm any fact that will influence targeting, scoring, or message copy. Never present an automatically summarized detail as private knowledge.

• Account qualification
• Website-led review
• Personalized outreach preparation
• Territory or location comparison
• CRM import with additional context

Use a decision tree instead of habit

Ask what happens immediately after the search. If a person needs only identity and contact paths, start with Fast. If that person must decide fit from business context, Rich is more likely to support the work.

Then check scale. A small Rich test may be more useful than a large Fast batch when the segment is unfamiliar. Conversely, buying rich context for hundreds of records that nobody will inspect wastes both credits and attention.

Document the reason and result

Record the mode with the search brief and note which extra fields were actually used. After the batch, ask whether the mode made the review faster, changed qualification, or improved the ability to write an honest message.

If the extra fields did not affect any decision, use Fast next time. If the team repeatedly had to open websites and reconstruct context after Fast searches, test Rich. Let the workflow—not a preference for more or less data—guide the next choice.